JETBLUE MINT PLUS

“We designed the seat from scratch, using a memory foam mattress material. The airline first minted Seattle when it added Mint service on both of its daily flights from Boston.

“It can feel like your office, a dining room when you’re eating, and transitions to a bedroom,” Stoyanova says. JetBlue’s newest focus for Mint is Seattle, Wash., Alaska Airlines’ main hub and stronghold. The designers turned every seat into a pod-like suite, with a door, reclining bed, smart storage and details like a laptop shelf, a tilting 17-inch screen, wireless charging and residential-like materials on the walls. So we designed everything from scratch, all around our customers’ use patterns.” “But instead of asking what they wanted and where they wanted it,” says Stoyanova, “we noticed where they were reaching to use items and store their stuff. The airline built a mockup and invited Mint customers to try it out. JetBlue went about the creation of Mint 2.0 differently.

JETBLUE MINT PLUS

“We wanted the flight to be a natural progression of how people live on the ground.” Blue plus or mint is the name of the Jetblue airfare option. “We decided to do a deeper dive this time,” says Stoyanova. JetBlue is at it again with its reimagined Mint class. The Boating World Has Finally Embraced the Restomod After all, the bigger Mint's expansion potential, the more airplanes Airbus will be able to sell in the coming years to fuel that growth.This New Electric Hydrofoiling ‘Bike’ Lets You Glide Above the WaterĬarroll Shelby’s Own Bad-Ass Shelby GT500 is Heading to Auction By late 2019, JetBlue could even offer Mint flights to Europe using Airbus' new A321LR, which will have 4,000 miles of range.Īirbus is certainly rooting for JetBlue to succeed. If the new Mint flights are as successful as JetBlue expects, the company could announce another batch of Mint routes later this year or in early 2018. Indeed, JetBlue has consistently seen big unit revenue improvements after converting routes to Mint service.

We originally thought JetBlue had been unsuccessful in acquiring slots at London Heathrow. Flights will arrive into London Gatwick or Heathrow. Seats aren’t yet available to book on the London route, but should be by the middle of the year. However, EPS growth has ground to a halt in the past year, as JetBlue lost the benefit of falling fuel prices at the same time that its Mint expansion slowed.Īs JetBlue moves through its current round of Mint expansion during the next several quarters, earnings growth could accelerate again. JetBlue Mint Premium is already bookable on flights between New York and LAX departing from June. The cabins are dark and filled with blue lights for branding purposes and because it calms people. Soon they’ll be on cross-country flights if they aren’t already. The initial rollout of Mint coincided with a period of falling oil prices, leading to a huge increase in JetBlue's profitability. The good news is that JetBlue just introduced over the summer a whole new Mint, which is on their London flights. JetBlue ordered more A321s from Airbus in order to support the rollout of Mint to seven more routes: Fort Lauderdale-Los Angeles, Fort Lauderdale-San Francisco, New York-San Diego, Boston-San Diego, New York-Las Vegas, New York-Seattle, and Boston-Seattle. In mid-2016, JetBlue's management made Mint the linchpin of a long-term growth strategy for the transcontinental market. During 2016, JetBlue converted its Boston-San Francisco and Boston-Los Angeles routes to Mint service. When JetBlue revealed its new Mint product, set to debut on the A321LR later this year, the excitement in the avgeek world was palpable. It then began expanding Mint to more cities. Plus, JetBlue offers Mint service to London Heathrow starting on August 11, 2021, and London Gatwick starting September 29, 2021.

As the profitability of those routes improved by leaps and bounds, JetBlue added more flights on those two routes. JetBlue’s Mint is a reasonably priced and luxurious lie-flat business class service that flies from New York-JFK, Boston, and Fort Lauderdale to cities on the West Coast or in the Caribbean. Originally, JetBlue created the Mint product to solve a specific problem: the poor financial performance of its routes from New York to Los Angeles and San Francisco. The seats are laid out in an unusal 2-2 and 1-1 alternating row configuration. JetBlue fly an A320 narrow body plane and have impressively crammed in 16 fully flat business class seats.

On Monday, JetBlue announced the latest expansion of its Mint service, which could help it produce strong profit growth in 2018. Once the gate was open, they called for JetBlue Mosiac members and Mint passengers to board first. As a result, JetBlue has steadily expanded the dedicated Mint A321 fleet and converted numerous routes to Mint service. Not surprisingly, Mint flights have become extremely popular. JetBlue's Mint premium seats convert into 76-inch beds.